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New Leadership Playbook

The B Team



Director of Product Design


To communicate the ambitious goals of the B-Team of creating a more equitable society by 2030, we were tasked with reimagining their extensive Playbook in a manner that was more digestible with moments of interactive delight. By bringing real-world demonstration of their moral pillars to life with focused case studies, this responsive experience allows each showcase to be surfaced according to the pillars of the Playbook.

Select a campaign to learn more.

Building an economy for people and planet.

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