ROLE Art Direction
Launching with Guthy-Renker in 2017, Smileactives was another brand we were able to develop from the ground up. I directed marketing collateral, photography, and package design. All of which developed in clean spaces punctuated by bright, playful colors.
A FOCUS ON SIMPLICITY
Bright, and clean photography was executed to speak to Smileactives' maximum-impact-minimum-effort approach.