Specific Beauty
Skincare designed for EVERY hue.
PROJECT Specific Beauty
ROLE Art Direction
YEAR 2017/2018
Direct look and feel of print collateral, POS displays, Emails, Organic Social, and eCommerce experience.
Perricone SubD
THE premiere neck and decolleté firming skincare routine.
PROJECT Perricone SubD
ROLE Art Direction
YEAR 2017
Perricone was seeking a refresh to their previously dark and overtly sleek brand aesthetic. Partnering with the internal team at Perricone, we developed an elevated, modern aesthetic to counter the somber look of the previous life of brand ID. Directed Print collateral, eCommerce experience, Emails, Paid and organic Social collateral.
MedGO
Concierge budtending; delivering curated medicinals to patients in central Los Angeles.
PROJECT MedGo
ROLE Creative Direction
YEAR 2017/2018
Brand identity including Logo, Package design, menus, promotional collateral, and photography.
D.W. Green
Establishing brand identities and digital strategies of grocers across the country.
PROJECT UX + Design for multiple brands
ROLE Senior Designer
YEAR 2006-2010
At D.W. Green, I worked to rebrand multiple grocery chains, lead UX and web design, and was responsible for getting multiple weekly and monthly circulars and magazines to press. Clients included Andronico's, Festival Foods, Metropolitan Market, and Sprouts.
CyberDefender
Developing cyber security tools and offering 24/7 remote, live tech support.
PROJECT CyberDefender
ROLE Senior UX Designer + Art Direction + Photography
YEAR 2010 - 2012
Led the UX and UI design of our PC optimization tools, executed print and web campaigns — Such as our I ♡ Techs campaign, focusing on our local, live Tech Experts— developed banner campaigns, package designs, and served as Photographer.