Specific Beauty

Skincare designed for EVERY hue.

PROJECT Specific Beauty

ROLE  Art Direction

YEAR 2017/2018

Direct look and feel of print collateral, POS displays, Emails, Organic Social, and eCommerce experience.

Travel Ready Promo
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Responsive E-Commerce experience
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Email
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Social Media Animation
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Facebook
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Instagram
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Perricone SubD

THE premiere neck and decolleté firming skincare routine.

PROJECT Perricone SubD

ROLE  Art Direction

YEAR 2017

Perricone was seeking a refresh to their previously dark and overtly sleek brand aesthetic. Partnering with the internal team at Perricone, we developed an elevated, modern aesthetic to counter the somber look of the previous life of brand ID. Directed Print collateral, eCommerce experience, Emails, Paid and organic Social collateral.

SubD.com Redesign
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Cross Brand Email
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Instagram
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Facebook Ads
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Perricone Quick Start Guide
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Email
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MedGO

Concierge budtending; delivering curated medicinals to patients in central Los Angeles.

PROJECT MedGo

ROLE  Creative Direction

YEAR 2017/2018

Brand identity including Logo, Package design, menus, promotional collateral, and photography.

MedGo
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Medgo & Select Supply
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MedGO
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D.W. Green

Establishing brand identities and digital strategies of grocers across the country.

PROJECT UX + Design for multiple brands

ROLE  Senior Designer

YEAR 2006-2010

At D.W. Green, I worked to rebrand multiple grocery chains, lead UX and web design, and was responsible for getting multiple weekly and monthly circulars and magazines to press. Clients included Andronico's, Festival Foods, Metropolitan Market, and Sprouts.

SproutsCatalogueCover
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MetroWeb
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PlasticBag_Clear_presto
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PrestoRecipesRev
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FoodEnthhuisatBerriesAndCherries
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Andronicos_WS_08-03-09
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CyberDefender 

Developing cyber security tools and offering 24/7 remote, live tech support.

PROJECT CyberDefender

ROLE  Senior UX Designer + Art Direction + Photography

YEAR 2010 - 2012

Led the UX and UI design of our PC optimization tools, executed print and web campaigns — Such as our I ♡ Techs campaign, focusing on our local, live Tech Experts— developed banner campaigns, package designs, and served as Photographer.

PC World 2011
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CyberDefender "Real Techs"
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Display Ads
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CyberdDefender Boot Disk
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CyberDefender Online Backup Email
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Online Backup Landing Page
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