Specific Beauty

Skincare designed for EVERY hue.

PROJECT Specific Beauty

ROLE  Art Direction

YEAR 2017/2018

​

Direct look and feel of print collateral, POS displays, Emails, Organic Social, and eCommerce experience.

Perricone SubD

THE premiere neck and decolleté firming skincare routine.

PROJECT Perricone SubD

ROLE  Art Direction

YEAR 2017

​

Perricone was seeking a refresh to their previously dark and overtly sleek brand aesthetic. Partnering with the internal team at Perricone, we developed an elevated, modern aesthetic to counter the somber look of the previous life of brand ID. Directed Print collateral, eCommerce experience, Emails, Paid and organic Social collateral.

MedGO

Concierge budtending; delivering curated medicinals to patients in central Los Angeles.

PROJECT MedGo

ROLE  Creative Direction

YEAR 2017/2018

​

Brand identity including Logo, Package design, menus, promotional collateral, and photography.

D.W. Green

Establishing brand identities and digital strategies of grocers across the country.

PROJECT UX + Design for multiple brands

ROLE  Senior Designer

YEAR 2006-2010

​

At D.W. Green, I worked to rebrand multiple grocery chains, lead UX and web design, and was responsible for getting multiple weekly and monthly circulars and magazines to press. Clients included Andronico's, Festival Foods, Metropolitan Market, and Sprouts.

CyberDefender 

Developing cyber security tools and offering 24/7 remote, live tech support.

PROJECT CyberDefender

ROLE  Senior UX Designer + Art Direction + Photography

YEAR 2010 - 2012

​

Led the UX and UI design of our PC optimization tools, executed print and web campaigns — Such as our I ♡ Techs campaign, focusing on our local, live Tech Experts— developed banner campaigns, package designs, and served as Photographer.