PROJECT Lumipearl

ROLE  Art Direction

YEAR 2018

Executed Brand Identity and launch of the Youth Serum. Directed photography, package design, digital experience, and print collateral. Ongoing since 2015.

THE POWER OF PEARLS

Focusing on the luminosity of the hero ingredient, we strived to make all collateral feel almost iridescent, invoking the brightness that they'll soon see in their skin.

BEFORE

AFTER

© 2020 NeuroticTendencies

  • Instagram
  • LinkedIn