PROJECT Crepe Erase

ROLE  Art Direction

YEAR 2017

Following the successful launch in 2014, it became clear that the unisex positioning was hindering growth potential. To that end, we decided the look and feel of the brand needed a more youthful, reinvigorated look and I led the execution of a complete overhaul in print and web experiences as well as fresh photography for a softer, more feminine tone. 

SOFT & FRESH

I elected for subdued yet feminine tones paired with organic elements to reinvigorate brand photography.