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Root of Skin MD

Creative Director

2020-2021

Summary

Leading the look and feel for the brand re-launch, we chose to lean into a clean, scientific-feeling aesthetic to reenforce the line's birth from cancer research. While pursuing their research to combat multiple forms of cancer, Aviata discovered they could implement their learnings in a manner to help consumers cosmetically, while putting 100% of the net profits back into their valuable research program.

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