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FixMD

Creative Director

2018-2019

Summary

Developing the Brand ID for omnichannel use, it was integral to generate a sophisticated look and feel that supports the cosmetic surgeon-developed skincare line. Targeting a mature demographic, we enlisted age-appropriate — yet aspirational — models, juxtaposition of soft vs. dramatic tones, and camera-ready founders to establish FixMD as a true luxury skincare brand.

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